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Cookie policy

Last updated: 20 August 2026

We use limited website analytics automatically to produce aggregate statistics and improve this website. We do not use advertising, remarketing or demographic profiling. You can opt out at any time.

What cookies are

Cookies are small text files stored on your device by websites. They can support essential functions, remember preferences or help website owners understand use of a site.

Cookies we use

Our hosting or security providers may use strictly necessary technologies to deliver the website, balance traffic, prevent abuse and protect the service. The enquiry form uses Google reCAPTCHA, which may set or access cookies and process device and interaction information to distinguish people from automated abuse.

Analytics

We use Google Analytics measurement ID G-0HNWZM561R for the sole purpose of producing aggregate statistics about visits, popular pages and successful enquiry submissions so we can improve this website. Advertising storage, Google Signals, ad personalisation and remarketing are disabled. We record successful enquiries using a “generate_lead” event, but do not send the name, email address, company name or message entered in the form to Google Analytics.

Analytics starts automatically unless you have opted out. We limit the analytics cookie lifetime and provide a simple, free way to object. Your choice is stored in your browser's local storage under “base_balance_analytics_opt_out”.

Managing cookies

You can change your analytics preference using the button below. Opting out stops future analytics collection on this browser and removes accessible Google Analytics cookies set by this website.

You can also control or delete cookies through your browser settings. Blocking essential cookies may affect how some websites function.

Contact

Questions about this policy can be submitted through the secure enquiry form on our homepage.

© 2026 Base & Balance · A trading name of Boorika Ltd · Company no. 13304250 · VAT registered